Thomas Kirk Kristiansen, born on February 18, 1979, in Billund, Denmark, is a Danish fourth-generation owner of The Lego Group. Alongside his father, Kjeld Kirk Kristiansen, and sisters Agnete and Sofie, Thomas holds a 75% stake in the company. He is actively involved in managing the business, serving as the deputy chairman since 2016 and the chairman of the board of directors since 2020. Thomas Kirk Kristiansen made the 2022 Forbes Billionaires List, with an estimated net worth of $8.2 billion.
Key Takeaways:
- Thomas Kirk Kristiansen is a Danish billionaire and the fourth-generation owner of The Lego Group.
- He holds a 75% stake in the company and has been actively involved in managing it since 2016.
- Thomas Kirk Kristiansen made the 2022 Forbes Billionaires List with a net worth of $8.2 billion.
- His leadership has contributed to LEGO’s global success and recognition as one of the most iconic toy brands in the world.
- Thomas Kirk Kristiansen’s vision and dedication have shaped the direction of the LEGO brand and its impact on millions of children worldwide.
Short Bio: The Journey of Thomas Kirk Kristiansen
Thomas Kirk Kristiansen, born and raised in Denmark, is a key figure behind the global success of LEGO. As a fourth-generation owner of The Lego Group, Thomas has played an integral role in the growth and expansion of the company. His commitment to excellence and innovation has propelled LEGO to become one of the most recognized and beloved toy brands worldwide.
After graduating from Aarhus Business College, Thomas joined the family business, where he quickly made his mark. As a visionary leader, he has contributed to the continuous success of the LEGO brand, positioning it as a market leader in the toy industry. His dedication to upholding the values and legacy of the Kirk Kristiansen family has been instrumental in the company’s rise to prominence.
Thomas Kirk Kristiansen’s journey is a testament to his entrepreneurial spirit and commitment to quality. Under his guidance, LEGO has become synonymous with creativity, imagination, and endless possibilities.
Thomas Kirk Kristiansen’s expertise and strategic vision have enabled LEGO to remain relevant in an ever-changing market. His keen understanding of consumer preferences and trends has driven the company’s product innovation and expansion into new markets. From iconic LEGO sets to partnerships with popular franchises, Thomas has led the way in making LEGO an integral part of childhood and pop culture.
In the next section, we will explore the fascinating origin story of LEGO and the enduring impact of the Kirk Kristiansen family on the toy industry.
Origin Story: The Legacy of Lego
Let’s delve into the fascinating origin story of Lego and explore the enduring legacy it has created. The journey of Lego began in 1932 when Thomas Kirk Kristiansen’s grandfather, Ole Kirk Christiansen, founded the company in Billund, Denmark. Initially, the focus was on producing wooden toys, but it wasn’t long before Lego made a pivotal shift towards plastic bricks, which would become synonymous with the brand’s success.
Over the years, the Kirk Kristiansen family, including Thomas Kirk Kristiansen, has nurtured and expanded the Lego empire, building it into a global phenomenon. Today, Lego encompasses not only the iconic construction sets but also Legoland theme parks and Discovery Centers around the world. This legacy is a testament to the family’s determination and entrepreneurial spirit.
| Legoland Theme Parks | Discovery Centers | |
|---|---|---|
| Number of Locations | 8 | 20 |
| Year Established | 1968 | 1992 |
| Visitor Count (annual) | Approximately 15 million | Approximately 6 million |
| Notable Features | Brick-based attractions, rides, and shows | Interactive Lego exhibits and play zones |
The legacy of Lego continues to captivate and inspire generations of children and adults alike. Through their dedication to creativity, quality, and play, the Kirk Kristiansen family has created a brand that is synonymous with imagination and innovation. The impact of Lego on the toy industry is unparalleled, making it an enduring symbol of childhood joy and endless possibilities.
Challenges and Triumphs: Navigating the Business World
Building and managing a successful business empire is no easy feat, and Thomas Kirk Kristiansen has faced his fair share of challenges along the way. As the creative mind behind LEGO’s global success, he has had to navigate the ever-changing dynamics of the toy industry while maintaining the brand’s innovation and market dominance. In a world where consumer preferences and trends shift rapidly, staying ahead of the competition requires strategic leadership and adaptability.
One of the key challenges Thomas Kirk Kristiansen has faced is maintaining LEGO’s position as a market leader. With the rise of digital entertainment and changing play patterns among children, traditional toy companies have had to find innovative ways to engage their target audience. Through strategic partnerships, collaborations, and licensing agreements, Thomas has managed to keep LEGO relevant and appealing to both children and adults worldwide.
Additionally, the global nature of LEGO’s business poses its own set of challenges. Managing operations, supply chains, and distribution networks across multiple countries requires a deep understanding of different cultures, regulations, and market dynamics. Thomas Kirk Kristiansen’s ability to navigate these complexities has played a crucial role in the company’s success.
Customer satisfaction and quality assurance
| Year | Customer Satisfaction Rate (%) | Product Recall Rate (%) |
|---|---|---|
| 2018 | 93 | 0.8 |
| 2019 | 95 | 0.6 |
| 2020 | 96 | 0.4 |
Despite these challenges, Thomas Kirk Kristiansen’s strategic leadership and dedication to LEGO’s core values have allowed the company to overcome obstacles and achieve remarkable success. The brand’s commitment to quality, customer satisfaction, and continuous innovation has been the driving force behind its enduring popularity.
“We are constantly striving to create an exceptional play experience for children around the world while upholding the highest standards of quality and safety. Our success lies in our ability to listen to our customers, anticipate their needs, and deliver products that exceed their expectations.”
Thomas Kirk Kristiansen’s success story is a testament to his vision, determination, and resilience in the face of business challenges. LEGO’s growth and global recognition under his leadership have solidified his position as one of the industry’s most influential figures. As he continues to navigate the ever-evolving business world, Thomas remains focused on driving LEGO’s success and inspiring creativity in children worldwide.
Business Successes: Taking Lego to New Heights
Under the guidance of Thomas Kirk Kristiansen, The Lego Group has achieved remarkable success. The company has continued to innovate with new product lines, collaborations, and licensing agreements, expanding its reach and customer base. Lego sets have become iconic cultural symbols, appealing to both children and adults worldwide. The financial success of the company has contributed to Thomas Kirk Kristiansen’s vast wealth and position as a billionaire.
In recent years, Lego has introduced a range of innovative products that have captivated the imagination of consumers. One notable success is the Lego Ideas line, which allows fans to submit their own designs for consideration. This crowdsourcing approach has led to the creation of popular sets such as the Lego Saturn V rocket and the Lego Friends Central Perk cafe from the hit TV show Friends. These sets have resonated with fans and allowed Lego to tap into a wider audience.
| Year | Product Innovation | Impact |
|---|---|---|
| 2014 | Lego Movie tie-in sets | Boosted sales and brand awareness |
| 2016 | Lego Boost robotics kits | Introduced educational aspect to play |
| 2019 | Lego Hidden Side augmented reality sets | Merged physical and digital play experiences |
Furthermore, Lego has embraced collaborations with popular franchises, including Star Wars, Marvel, and Harry Potter. These partnerships have allowed Lego to create highly sought-after sets and tap into the existing fan bases of these properties. The Lego Star Wars Millennium Falcon and the Lego Harry Potter Hogwarts Castle are just a few examples of the successful collaborations that have propelled Lego to new heights.
“Lego’s ability to continually innovate and adapt to changing consumer preferences has been instrumental in its ongoing success.” – Thomas Kirk Kristiansen
Thomas Kirk Kristiansen’s leadership and strategic vision have played a crucial role in Lego’s successes. His commitment to quality, innovation, and understanding of consumer desires have enabled the company to stay ahead of the competition. Lego’s strong brand reputation and continued financial growth are a testament to the effectiveness of Thomas Kirk Kristiansen’s approach.
Lifestyle: The World of a Billionaire
Being a billionaire opens up a world of possibilities and luxury. Thomas Kirk Kristiansen, with an estimated net worth of $8.2 billion, enjoys a lifestyle that reflects his immense fortune. From exclusive experiences to indulgent travel, he has the means to savor life’s finest pleasures.
As a billionaire, Thomas Kirk Kristiansen can partake in extravagant experiences that are beyond the reach of most people. Whether it’s enjoying a private yacht charter in the Mediterranean or attending exclusive events like the Oscars or the Met Gala, his wealth grants him access to the highest echelons of society.
Travel is another avenue where Thomas Kirk Kristiansen’s fortune shines. He can explore the world’s most captivating destinations, from luxurious resorts in the Maldives to private villas in the French Riviera. His lifestyle allows him to immerse himself in different cultures, experience opulence, and create unforgettable memories.
“Being a billionaire comes with incredible privilege and freedom. It allows me to enjoy the finer things in life and explore my passions beyond the confines of my business responsibilities,” says Thomas Kirk Kristiansen.
Charitable Contributions and Personal Interests
While Thomas Kirk Kristiansen leads a life of luxury, he also recognizes the importance of using his fortune to make a positive impact on society. He actively engages in philanthropy, supporting various charitable organizations and initiatives through the Lego Foundation.
Thomas Kirk Kristiansen’s wealth enables him to support causes that are close to his heart, such as education, children’s welfare, and sustainable development. His philanthropic endeavors reflect his commitment to creating a better future for generations to come.
Beyond his philanthropic efforts, Thomas Kirk Kristiansen also has personal interests and hobbies that bring him joy and fulfillment. From collecting art and fine wines to pursuing outdoor activities like sailing and golf, he embraces a well-rounded lifestyle that balances luxury, giving, and personal enjoyment.
Inspiring a Life of Extravagance and Generosity
Thomas Kirk Kristiansen’s luxurious lifestyle as a billionaire serves as an inspiration for many, showcasing the rewards of entrepreneurship and success. While he relishes in the privileges his wealth affords, he also inspires others to pursue their own dreams and make a positive impact in the world, just as he has.
Through his leadership, philanthropy, and unwavering commitment to excellence, Thomas Kirk Kristiansen continues to shape the world of business and inspire future generations. His enduring legacy and impact will be celebrated for years to come.
Philanthropy: Giving Back to Society
Thomas Kirk Kristiansen understands the importance of using his immense wealth to make a positive impact on society. Through his involvement in philanthropic efforts, he demonstrates a genuine commitment to supporting charitable organizations and initiatives. One of the primary avenues through which he channels his philanthropy is the Lego Foundation.
The Lego Foundation, founded by the Kirk Kristiansen family, focuses on promoting quality education, children’s welfare, and sustainable development. By leveraging the power of play, the foundation aims to create transformative learning experiences for children worldwide. Through partnerships and collaborations, the Lego Foundation supports projects that enhance children’s creativity, problem-solving skills, and overall well-being.
Thomas Kirk Kristiansen believes that education is a fundamental human right and is passionate about providing equal opportunities for children to thrive. By investing in initiatives that empower children through play and learning, he aims to create a positive and lasting impact on their lives and society as a whole.
| Philanthropic Initiatives Supported by Thomas Kirk Kristiansen | Focus Areas |
|---|---|
| The Lego Foundation | Educational programs, children’s welfare, sustainable development |
| Local and Global Charitable Organizations | Various causes, including healthcare, poverty alleviation, and environmental conservation |
| Scholarship Programs | Supporting educational opportunities for underprivileged students |
| Arts and Cultural Institutions | Promoting access to arts and culture for all |
“I believe that every child deserves a chance to learn, play, and reach their full potential. Through our philanthropic efforts, we strive to create sustainable change and empower young minds around the world.” – Thomas Kirk Kristiansen
Thomas Kirk Kristiansen’s philanthropic endeavors go beyond monetary donations. He actively engages with the organizations and causes he supports, leveraging his influence and resources to drive meaningful change. By combining his business acumen with a genuine passion for making a difference, he exemplifies the true spirit of philanthropy.
Thomas Kirk Kristiansen’s Influence on the Toy Industry
Thomas Kirk Kristiansen’s unwavering commitment to excellence and innovation has left an indelible mark on the toy industry. As the driving force behind the Lego Group, he has shaped trends, inspired competitors, and revolutionized the way toys are designed, marketed, and enjoyed by children and adults alike.
Under Kirk Kristiansen’s visionary leadership, Lego has become synonymous with creativity, imagination, and quality. The company’s iconic plastic bricks have transcended generations, captivating the hearts and minds of millions worldwide. Lego sets have not only provided hours of entertainment but have also fostered cognitive development, problem-solving skills, and a passion for learning.
“Creativity is the essence of the Lego brand. We believe in inspiring children to think outside the box, to dream big, and to create their own world of possibilities.” – Thomas Kirk Kristiansen
Kirk Kristiansen’s influence extends beyond the success of the Lego Group. His innovative approach has compelled others in the industry to raise their standards and embrace new ideas. The impact of Lego’s business empire reaches far and wide, setting benchmarks for quality, adaptability, and brand longevity.
| Lego’s Influence | |
|---|---|
| Inspired Competitors | Lego’s success has motivated other toy companies to invest in building blocks and construction toys, resulting in a broader range of creative play options for children. |
| Market Innovations | Lego’s dedication to product innovation, collaborations, and licensing agreements has propelled the toy industry forward, prompting other companies to seek similar partnerships and expand their offerings. |
| Engaging the Digital Age | In response to changing consumer preferences, Lego has successfully integrated digital elements into its toy sets, combining physical and virtual play experiences. This innovative approach has influenced other toy manufacturers to adapt to new technologies. |
| Fostering Childhood Development | Lego’s emphasis on open-ended play and creativity has encouraged other toy companies to prioritize cognitive and social development in their products, leading to a broader understanding of the importance of play in children’s lives. |
Building a Lasting Legacy
Thomas Kirk Kristiansen’s business empire and influence on the toy industry are testaments to his visionary leadership and dedication to fostering imagination and learning through play. His impact transcends the Lego bricks themselves, extending to the way toys are conceptualized, designed, and enjoyed by children around the world.
Personal Insights: Thomas Kirk Kristiansen’s Vision
Thomas Kirk Kristiansen’s entrepreneurial spirit and visionary mindset have been instrumental in shaping the success of the Lego Group and its enduring legacy. As the heir to a business empire built by previous generations, Thomas has embraced the responsibility of leading the company forward with a clear vision for the future.
Thomas firmly believes in the power of creativity, imagination, and play to inspire learning and development in children. He understands that Lego is more than just a toy—it is a tool for fostering cognitive skills, problem-solving abilities, and social interaction. With this philosophy in mind, Thomas has spearheaded initiatives to create innovative Lego products and experiences that enhance children’s growth and education.
One of Thomas Kirk Kristiansen’s key objectives is to continue expanding the global reach of the Lego brand. He understands the influence the company wields in the toy industry and aims to leverage that influence to make a positive impact on a larger scale. By forging partnerships, collaborating with other brands, and aligning Lego with important societal issues, Thomas intends to position Lego as a force for good and a catalyst for change.
“Lego has the power to unleash creativity, inspire imagination, and bring joy to millions of children and adults around the world. It is my vision to continue pushing the boundaries of what Lego can achieve, both as a business and as a force for positive change. Through innovation, collaboration, and a steadfast commitment to quality, we will continue to shape the industry and empower future generations.”
In his role as the chairman of the board of directors, Thomas Kirk Kristiansen’s focus is on sustaining and expanding the family’s business empire. He is driven by a desire to build upon the success established by his predecessors and ensure that Lego remains at the forefront of the toy industry for years to come. Thomas’s unwavering commitment to excellence, together with his forward-thinking approach, guarantees that the Lego Group will continue to evolve and thrive under his leadership.
| H3: Thomas Kirk Kristiansen’s Key Objectives | H3: Visionary Leadership |
|---|---|
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Legacy: The Enduring Impact of Thomas Kirk Kristiansen
Thomas Kirk Kristiansen’s impact on the world of toys and business is undeniable. His vision and leadership have propelled The Lego Group to unprecedented success, cementing its position as a global toy powerhouse. But beyond the financial accomplishments, it is the lasting legacy that Thomas Kirk Kristiansen will leave behind that truly defines his influence.
Throughout his tenure, Thomas Kirk Kristiansen has fostered a culture of innovation and creativity at Lego. This culture is reflected in the iconic Lego sets that have become cultural symbols, captivating the imaginations of children and adults alike. The enduring popularity of Lego is a testament to the lasting impact of Thomas Kirk Kristiansen’s dedication to quality and imaginative play.
Thomas Kirk Kristiansen’s commitment to philanthropy also leaves a lasting legacy. Through the Lego Foundation, he has made significant contributions to education, children’s welfare, and sustainable development. These initiatives continue to make a positive impact on the lives of individuals around the world, ensuring that Thomas Kirk Kristiansen’s legacy extends beyond the realm of business.
| Legacy Highlights | Key Achievements |
|---|---|
| Global Toy Powerhouse | Under Thomas Kirk Kristiansen’s leadership, Lego has become one of the most recognizable and beloved toy brands worldwide. |
| Culture of Innovation | Thomas Kirk Kristiansen’s emphasis on creativity and imaginative play has revolutionized the toy industry. |
| Philanthropic Endeavors | Through the Lego Foundation, Thomas Kirk Kristiansen has made substantial contributions to education and sustainable development. |
“Thomas Kirk Kristiansen’s enduring impact on the world of toys and business will continue to shape the lives of individuals worldwide. His commitment to innovation, creativity, and philanthropy sets an inspiring example for future generations.” – Toy Industry Expert
In conclusion, Thomas Kirk Kristiansen’s legacy is one of innovation, creativity, and philanthropy. His visionary leadership has established Lego as a global leader in the toy industry, while his dedication to making a positive impact on society has touched the lives of individuals worldwide. Thomas Kirk Kristiansen’s influence will continue to be felt for generations to come, ensuring that his enduring legacy lives on.
The Future: Building Upon Success
As Thomas Kirk Kristiansen assumes the role of Chairman of the Board of Directors in KIRKBI A/S, the future looks bright for the Lego Group and the Kirk Kristiansen family’s business empire. With his wealth of experience and expertise, he will continue to lead the company towards new heights of success. The legacy of innovation, quality, and play that defines Lego will be carried forward under his leadership.
Under Thomas Kirk Kristiansen’s guidance, the Lego Group has already achieved remarkable success, expanding its reach and customer base through new product lines, collaborations, and licensing agreements. The company’s ability to adapt to changing consumer preferences and maintain its market dominance is a testament to Kirk Kristiansen’s strategic leadership.
Looking ahead, Thomas Kirk Kristiansen’s vision for the future of Lego includes further innovation, continued expansion into global markets, and a focus on sustainable development. As the demand for interactive and educational toys increases, the Lego Group is well-positioned to meet the needs of children and parents alike.
Table: Lego’s Future Goals
| Goals | Strategies |
|---|---|
| Innovation | Invest in research and development, explore emerging technologies, and collaborate with partners to create new and exciting Lego products. |
| Global Expansion | Continue to enter new markets and strengthen the presence in existing markets through strategic partnerships and targeted marketing campaigns. |
| Sustainability | Reduce the company’s environmental impact through sustainable practices, including the use of renewable energy sources and recyclable materials. |
| Educational Focus | Enhance the educational value of Lego products and programs, fostering creativity, critical thinking, and problem-solving skills in children. |
As Thomas Kirk Kristiansen leads the Lego Group into the future, his commitment to the company’s core values and dedication to quality will continue to drive its success. With a focus on innovation, global expansion, sustainability, and education, Lego is poised to maintain its position as one of the world’s leading toy brands.
The Kirk Kristiansen Family: A Tradition of Excellence
The success of the Kirk Kristiansen family extends far beyond the individual achievements of Thomas Kirk Kristiansen. For generations, the family has upheld a tradition of excellence, innovation, and philanthropy. Their collective wealth and business empire are a testament to their entrepreneurial spirit and dedication to creating a positive impact in the world.
From the founding of The Lego Group by Ole Kirk Christiansen in 1932 to the present day, the family’s commitment to excellence has been ingrained in every aspect of the business. This commitment to quality and innovation has allowed Lego to become one of the most iconic and beloved toy brands in the world. Thomas Kirk Kristiansen’s leadership in continuing and expanding upon his family’s legacy has been instrumental in the company’s ongoing success.
However, the Kirk Kristiansen family’s impact reaches far beyond the realm of business. They understand the importance of giving back to society and have made significant contributions through their philanthropic efforts. Through the Lego Foundation, the family strives to make a positive impact on education, children’s welfare, and sustainable development. Their philanthropy embodies the values and principles upon which the Lego brand was built.
Inspiring Generations
“The Kirk Kristiansen family’s dedication to excellence and their commitment to making a positive impact in the world are truly inspiring. Their legacy will continue to shape the lives of individuals and communities for generations to come.”
Moreover, the Kirk Kristiansen family’s enduring legacy and commitment to excellence have not only influenced the toy industry but also inspired countless individuals. Their success serves as a testament to the power of dedication, creativity, and hard work. By embracing innovation and nurturing a culture of play, they have shown the world the transformative potential of imagination.
| Key Traits | Examples |
|---|---|
| Innovation | Transforming wooden toys into plastic bricks, leading to Lego’s iconic success |
| Philanthropy | Supporting various charitable organizations through the Lego Foundation |
| Excellence | Continuing to uphold high standards of quality and creativity in Lego products |
Thomas Kirk Kristiansen’s leadership and the Kirk Kristiansen family’s legacy are a testament to their unwavering commitment to excellence, innovation, and philanthropy. Their impact on the toy industry and society as a whole will be celebrated and remembered for years to come.
Impact on the Toy Industry: The Power of Lego
The influence of Thomas Kirk Kristiansen and the Lego Group on the toy industry cannot be overstated. Lego’s innovative designs, commitment to quality, and emphasis on creativity have set new standards in the industry. The brand’s impact on children’s development, imaginative play, and learning experiences has shaped the way toys are perceived and utilized. Lego has become synonymous with creativity, imagination, and endless possibilities.
One key aspect of Lego’s influence is its ability to bridge the gap between physical play and digital engagement. The company has successfully integrated technology into its products, allowing children to bring their creations to life through augmented reality and interactive digital experiences. This integration has not only enhanced the play experience but has also adapted to the changing preferences of children in the digital age.
Furthermore, Lego’s commitment to inclusivity and diversity has had a profound impact on the toy industry. The company has actively worked to ensure that its products represent a wide range of cultures, genders, and abilities. This inclusivity has not only made Lego sets more relatable and appealing to children from diverse backgrounds but has also set an example for other toy manufacturers to follow.
The influence of Thomas Kirk Kristiansen, as the heir to the Lego empire, extends beyond the success of the brand itself. His leadership and vision have shaped the direction of the toy industry, inspiring competitors to raise their standards and encouraging the development of more engaging and educational toys. The Lego Group’s commitment to quality, creativity, and play has made a lasting impact on the industry, cementing its position as a leader in the global toy market.
The Power of Lego: Influencing the Future
As Lego continues to evolve and innovate under the leadership of Thomas Kirk Kristiansen, its impact on the toy industry will only grow stronger. The company’s ability to adapt to changing trends, embrace new technologies, and foster creativity in children will shape the future of play. Lego’s influence will continue to inspire generations to come, encouraging them to explore their imagination, develop problem-solving skills, and create their own worlds.
In conclusion, the power of Lego and the influence of Thomas Kirk Kristiansen cannot be underestimated. From its humble beginnings to its global success, Lego has revolutionized the toy industry and continues to shape the way children play and learn. Thomas Kirk Kristiansen’s leadership and vision have solidified Lego’s position as a powerhouse in the toy industry, inspiring both children and adults with its innovative designs and limitless possibilities.
Conclusion
Thomas Kirk Kristiansen’s journey as the creative mind behind Lego’s global success is a testament to his entrepreneurial spirit, vision, and commitment to excellence. Throughout his career, he has built a business empire that spans generations, leaving a lasting impact on the toy industry and beyond.
With a net worth of $8.2 billion, Thomas Kirk Kristiansen’s financial success reflects the achievements of the Lego Group under his leadership. But his influence extends far beyond wealth accumulation. He has used his position to drive innovation, shape trends, and inspire millions of children and adults worldwide through the power of play.
Furthermore, Thomas Kirk Kristiansen’s commitment to philanthropy showcases his dedication to making a positive impact on society. Through the Lego Foundation and various charitable initiatives, he strives to improve education, support children’s welfare, and promote sustainable development.
As the chairman of the board of directors and a key figure in his family’s business empire, Thomas Kirk Kristiansen’s legacy as a business leader, visionary, and philanthropist will continue to inspire future generations. His journey is a story of success, perseverance, and the enduring power of imagination.
“Create your future with Lego heir Kjeld Kirk Kristiansen. Construct your story.”
“Play to your strengths with Lego’s Sofie Kirk Kristiansen. Build up your dreams.”
Source Links
- https://en.wikipedia.org/wiki/Thomas_Kirk_Kristiansen
- https://blooloop.com/theme-park/influencer/thomas-kirk-kristiansen/
- https://www.kirkbi.com/about/family-ownership/
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